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This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. She unwinds with TV shows, reads books, and hangs out with friends and family. Also find news, photos and . "And thats actually the reason why things have taken off. "For me it used to be lawn," replies Safinaz. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Somewhere between her studies, family, and career she lost sight of herself. I am loving every bit of it at the moment, she says with contentment. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. The statement came a day after . If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. Its something that makes her day. Women unnecessarily make themselves go through the guilt of not doing enough. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. @thuglife No. We did it purely out of choice. Your focus changes once you become a mother. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. The bridals have excited us in the last two years and were changing things up. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. A: What are the main challenges for fashion as an industry? Running a business in Pakistan is a challenge in itself. We started retail, not knowing a thing about it. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. The clothes are beautiful. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. You need a strong and independent team with retail knowledge. Especially for girls in this misogynistic society. Included on the apparel side is the brands latest venture in retail. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Your children are your extension, something tangible that you leave behind in the world. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. "The minute we dont have it we start to get bored. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. It is so liberating. quite shameful designs that 99% people in the country cannot wear, and cannot afford. In fact, were looking forward to it! Our lawn business has been going for the last six years and it is galloping now. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. My husband is my backbone and lets me be the person that I am, she says. [7] Clothes mean nothing until someone lives in them. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. "Our first ever show was a disaster; I remember Safinaz cried after it. But Im not. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. When youre younger, little things seem big. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. These are incredible achievements, and as mentors to the industry we need to focus on them. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. The next one I do, I will do with a gallery. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. ", "It excites us, we love it," Sana is quick to respond. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. March 24, 2020. She would go round and round the roundabout to see it. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Fashion fades, only style remains the same. We have done some of the biggest homes in Pakistan. Again it was not a big vision; we said lets start this and see where it goes. "Were not arrogant," Safinaz echoes the thought. You have entered an incorrect email address! You dont have to be glued to your kids the entire day. R they both sisters, both are doing grt job. Sometimes getting it all done is really hard. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. And be the first to get updates on discounts, contests, products & promotions! Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Today India looks at our industry; their prt market is not as organised as ours. Hashwani took to Instagram to confirm that she had tested negative for the virus. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. "What are you going to do? They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. Previous Post Ali Xeeshan There were fights, logistical problems, and breakdowns but they always kept on pushing. This is how you achieve brand loyalty. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. A: What made you decide to go into retail? Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. "I took it very seriously. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Everyone has old and immunity compromised family members. I do everything I tell everybody else to do. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. They have to be quite serious, have to be more composed, and not kid around. We design and run bridal entirely on our own. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. "Were a population of 210 million people, you will all find your niche. Sadruddin Hashwani is a Pakistani entrepreneur. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. SH: The entirely on our own is no longer something to take pride in. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. When you have that kind of commitment, your product is naturally much better. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Sana Khan with Vishal Karwal. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. What is important for her is to strive for progress and not perfection. Fashion is one of the few thriving businesses in Pakistan. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. Thoroughly enjoyed reading this interview. Hashwani took to Instagram to confirm that she had tested negative for the virus. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. SH: This is the thing with age. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. By 1970s, it had become Pakistan's largest cotton trading company. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. SANA HASHWANI: We love both the business and the design aspect. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Mohsin (Ali Tawasuli) is the person who passes stuff for us. We started when the industry was at zero. SM: We dont want to be the face of SANA SAFINAZ. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. She strongly believes that whatever happens, happens for a reason. In those days, if you worked, you were sad. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. It was then that we started to think about doing lawn on our own. Celebrity News Coronavirus Pakistan . Would ve been a story if lower or middle class girls had made it. According to her, hard work and dedication always pay off. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? SH: This happens. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . She was considering getting a Masters degree but decided to test the waters out here in Pakistan. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Sadaf makes it a point to make up for the lost time later when she wraps up her work. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. She also loves spending time with her husband, we are one team, once a week we have date night.. People come by word of mouth. We have just entered the prt field and it is a tremendous challenge. She is what she is today because of her mother. However, luck was not on her side and she failed to find a job. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. It has become her family and where she draws her strength from. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 A whole campaign was organized around the 100th issue which became a huge social media success. Do they also have a succession plan in place, I ask? Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. She started working when she turned 19 and married her high school sweetheart 15 years ago. You need to keep focusing on taking it forward. The point is to keep moving forward and not letting difficult situations to pull you down. Such a time too, passes.. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. SH: And a very exciting one. I have very problematic skin and taught myself to cover up. A: Then there is the issue of designers themselves copying prints. We were just numb; we were just doing what we were doing. Therefore, women must choose this field with caution. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Saadia Qamar March 20, 2011. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. I am trying to progress to a newer place and learning new things. Nothing is impossible. When I did it, that moment gave me power and courage. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Her strength and support is the reason behind the success of each and everyone in my family. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. The mall has something for everyone, young or old. 30 (2019) Area served. Life does give you chances, there are several paths. March 23, 2020. This is how fashion creates jobs. You derive happiness from knowing you are independent. From designing, printing, production, campaign planning and even marketing, it is all done in-house. Public asset : 397,260 USD. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. 1,815 likes. If you can dream it, you can do it.. We have entered the next level with prt and are investing in the product and the brand. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. The statement was published at Sana Safinaz's official Instagram handle. It was her fault she was in this situation and it was time to make amends. Now we feel we are standing at a precipice and we are scared. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. With experience, they have learnt how to deal with people, customers, and compensations. By the time her results came, she had gotten married and soon had a child. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Theyve broken the glass ceiling, to say the least. A: How organised is the fashion industry? Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. We get into deep, long, and annoying conversations about post-colonial hang ups. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. Welcome to ''Sana hashwani'' official Facebook Fan page. A: Do you find retail a profitable business? Sana Khan with Aashka Goradia. SM: We are excellent multi-taskers. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. "That was my baby. Included on the apparel side is the brands latest venture in retail. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. Why are you asking a racist, I want to ask her?". I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Your time is not necessarily your own and having the support of your family is imperative. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. They are starting to believe in our brand. Having said this, you have to be hands on if you want a successful business. Two very extraordinary ladies. Now, the only important thing for girls is not just looking good and getting married. She is taking care of other peoples wellbeing and saving lives. Sana Khan with Melvin Louis. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. A: How did you start? If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. You have to keep on innovating," Safinaz says with absolute clarity. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. The three of us sit together and we trust Mohsin because of the youth factor. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. Every moment of weakness I encounter, I step back and give time to myself to reflect. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. calling the social media . Strength, talent, efficiency and usefulness matter. Failure has come many times. On this Wikipedia the language links are at the top of the page across from the article title. Here one has to nurture and build teams which understand the brand. It was especially important for her considering both her areas of work are very different from each other. It was a slow and subtle evolution. Her magazine is something that has shaped her life. Join Facebook to connect with Sana Hashwani and others you may know. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. Interiors is something we do out of passion. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. The field comprised of only a handful of women at that time. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. You can never rest with retail. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. LIMITED. It was crass. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. If you start thinking like that, youll be able to figure out your way through any situation. Life before Sana Safinaz was good but Sana is thankful for being here. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. They see we are committed to the brand; that we are moving forward, investing and building the brand. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Shes a super woman and my wonder woman.. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. That is quite an achievement in a male dominated corporate world. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. Abroad retail is massive. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. If a customer buys one of our products from another store, there is no guarantee they will refund your money. It is evident that self-care is a high priority in her life. Do they ever think anything is enough? This is a time when most of them are bored, disgruntled or struggling. Every day there is a new challenge and a new way to problem solving.". Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. Safinaz is married to Sana's brother. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. But 27 years cant all be smooth sailing. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. She is one of the top make-up artists in town and it is not surprising why! I consider myself a work in progress. Sanas journey began as a student in New York. After that we decided that we are going to do lawn on our own. "Of course we do," says Sana. SH: You have to give a five to six year timeframe to any business. Amin A. Hashwani. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. We are a tiny business, for me it felt super uber cool to have my name up there. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. There was a point when we went into a lull. She was in a relationship with a man named Ismail Khan. The passing percentage was 1% and Shagufta managed to get through it in 4 years. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. Sana and I have no knowledge of retail; we are learning day to day.

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